Case Studies
Real positioning work. Real results.
No hypotheticals, no theory. Every result here came from applying the Category Control System to an actual business.
19x
Revenue growth, £450k to £8.6m
Eversfield Organic
From £450,000 to £8.6 million, without ever competing on price.
A repositioning strategy that won a Selfridges Food Hall concession, four Waitrose listings, and reshaped an entire route to market across Ocado and Abel & Cole.
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